LOCAL SEARCH IS VERY IMPERATIVE TO CONSUMERS AND BUSINESSES The Yellow Pages are also available on mobile devices (such as mobile phones and GPS navigators) with static (embedded) and real-time (online) databases. The usage method varies (such as SMS, a WAP session, voice, or a dedicated application on the device), but usually relies on the input of the search keywords, and a return from the application with the points of interest. This kind of yellow page query is more and more being referred to as a local search. Local searches are a growing area where marketing dollars are being invested due to the targeted and focused customer base it develops to the Yellow Pages advertisers.The new platform of getyp.mobi  will be an effective resource for local and mobile search! Voice recognition is also being used in the interfacing; the Canadian Yellow Pages Group has commercially been using a voice local search "Hello Yellow" (in 2007 renamed "YellowPages411") since 2005, enabling one to find local businesses using only one's voice.